Far too many campaigns waste money on television spots that focus on narrow policies, that are full of jargon, and fail to capture the audience.
Here’s some hard truth.
Your voter doesn’t care about you at all.
They care about what you can do for them.
If your campaign has a prayer of winning, you need a battle-tested media consultant. That’s where we come in.
Commercial Television Production & Placement
It’s AMAZING how many brands, candidates, and products we see talk about themselves in the first person or first person plural. Don’t be one of them.
Your marketing should focus on the second person and second person plural. Use first person or first person plural sparingly.
As your election day nears, you need a partner who understands universal selling techniques, psychological triggering, targeting, messaging, and who is steeped in political campaigns.
Winning Interruptive advertising (which includes display and video) requires four main things:
First, capturing your voter’s attention.
Second, orienting your message around the benefits your campaign offers.
Third, making your offer relevant to your audience.
Fourth, asking your audience to take some action.
Last, your ad needs to be placed by a certified media planner and buyer (like us) who has credentials, experience, and knows how to get the message in front of your target audience at the right time.
It never ceases to amaze us how many political ads we see on TV, Cable, or YouTube fail to satisfy these five conditions.