You need search engine marketing, search engine optimization, and display/video advertising.
Our core offer is driving you traffic (display/video advertising) and converting traffic with search engine optimization (PPC, Retargeting, CRO).
You need to rank the highest position in the search engines that matter to you (Google, YouTube, Bing) so that your voters / contributors / volunteers find the information you want them to find, not the propaganda put out by your competition.
We offer everything you need.
Remember RACE? The first step is Reaching voters by raising awareness for your campaign.
You must raise awareness before you can prompt them to act, convert, or engage. Display advertising is our bread and butter. This is one of our top two most popular offerings.
Here are some of our display partners:
Once your targets have been reached, they are in your marketing funnel. Perfect! Great job! Now, you need to move them to act and convert them. And to do that, you need to be relevant to the target on their time, in their own device of choice, and regardless of what angle they approach your campaign.
There’s only one product here that is the runaway winner. Google Search. Or, Google Ads.
Display advertising is our bread and butter. This is one of our top two most popular offerings.
Scenario: You pay to get visitors to your site and they leave. What do you do? Easy, you should chase them wherever they go!
They are your low hanging fruit for conversions. You need to be remarketing these folks and convert them into your voter/contributor/volunteer database since you have already paid for them.
Imagine you pour your advertising budget into chasing an audience who watches/clicks your ads only to leave your website without telling you anything. They don’t give you their email, their phone number, or their zip code. They don’t tell you which issues matter most to them.
That’s a nightmare and political malpractice.
(It’s also how traditional mediums work like Broadcast, Cable, Mail, and Radio work because it’s not possible to interact with these ads.)
With CRO, you optimize the destination page that a web user visits after clicking your advert (no matter whether it’s a display advert on YouTube or another website or whether it’s a paid click campaign).
Conversion Rate Optimization is an absolute must for anyone spending money on paid advertising! No questions, no exceptions.
You need pragmatic, real-world-oriented, strategy that’s based on data, experience, and intuition.
In short, you need a partner to help you win. That’s why we’re here.
Because you are running for office during an unprecedented technological renaissance heralding in incredible change and transformation, your campaign desperately needs a digital voice working in conjunction with political, polling, communications, management, field, fundraising, and legacy paid media teams to maximize your opportunity space and voter share. We offer this to every client we serve so that you can focus on what you do best: raising money, giving speeches, talking to the media, and winning over voters, contributors, and volunteers.
You need someone on your team that understands how to use your website to maximize the impact of your message on your target objectives.
Sometimes that means responding to crises. We got your back.
Other times that means bridging the gap between your analog communications office and the digital audiences we’re building for you. We can help you.
It can also mean activating your audience to share their own content (user-generated-content) to their own audiences. No problem, we’re here for you.